| Lesson B-211-1 The Orchid Principle $149 |
Referrals are the life blood of nearly every successful business, and The Orchid Principle is a revolutionary way to create an endless pipeline of referrals from your best clients.
As you will see, this system focuses on growing your business from your existing clientele just like you do when you grow Orchids. Orchids actually have a lot in common with your business. You need to nurture orchids very carefully just like you should be nurturing your current client base.
Orchids will thrive for up to a year with proper care. Your business will thrive as well, under the care and instruction of this principle. Generating referrals, positive rapport through regular communication, and an appropriate pipeline of networking will keep your client base growing exponentially throughout your career.
One of the oldest rules in the book is that it's much more expensive to get new customers than it is to maintain your base and get more business from your existing customers.
Most businesses don't follow this rule and wind up investing way too much time and money in chasing new clients and too little in doing additional repeat business with their existent clients.
In The Orchid Principle lesson we'll show you how to build upon the clients you already serve. When you have a satisfied client they are almost automatically predisposed to purchase again by either purchasing more and/or purchasing something different.
There are 10 steps to this principle and you'll learn them all.
When you've discovered how this principle works and know how to use it to your benefit just watch as the floodgates open to new business from your current customers, thus keeping them close to you and far away from your competition.
To enroll click here
| Lesson B-212-1 Automation $149 |
This is an introductory course into the world of automation and motorization of
Window Coverings. Here you will learn all the basics you need to get a jump start
on selling window coverings that move with a flick of a switch.
Just imagine having the knowledge that has the capability of enhancing your customer's luxury, privacy, security and comfort while saving them time, money and energy.
There are many facets to Automation that we cover here, including all aspects of:
• Motorization
• Wireless remote controls
• Solar protection
• Plug & Play
• Line Voltage vs. Low Voltage
Plus you'll receive a comprehensive chart of products and applications that you'll be able to refer to for ongoing support.
Why is this lesson so important? Because automation is here to stay, and the more you know about this cutting edge technology that's constantly growing in capabilities, the more you'll be seen as an expert, so that when the next big thing comes out you'll be ready to bring it down to earth for the customer.
The result? People will be contacting you more and more for the latest information. This is like having a steady stream of customers approaching you instead of the other way around. And that's a very good place to be.
Enroll in the Automation lesson and you'll put your decorating business on the cutting edge of this rapidly evolving technology.
To enroll click here
| Lesson B-213-1 Closing with Color $149 |
What are the specific attributes of certain colors?
What is color forecasting?
How do you specify color for your clients?
Colors are almost a secret weapon for closing sales. You tap into the buyers emotions in a way that is unmatched by most other methods. It's as if they are in a trance when you are able to invoke the color spectrum as a tool to drive your points home and have them nodding their heads in agreement to your proposal.
But you have to know what you're doing! You need to match the colors with the client's vision, and you must do so by walking a tightrope.
Too much color and it will be considered an over-the-top mess.
Too little and it's a bland, boring job that could make you look like you are either lazy or incompetent, and that can be a death knell for your business.
In this lesson you will be introduced to:
- Color concepts
- Color schemes
- The importance of the Color Marketing Group
- Factors that influence color directions
- Color trends
- Color power words
- Important considerations when selecting paint colors
his is a unique lesson with many significant profit opportunities. Your clients are relying on you to suggest proper color choices. Don't let them down!
To enroll click here
| Lesson B-214-1 Home Staging for Designers $149 |
As a designer you should be constantly looking for new and innovative ways to stay on top of the trends and ahead of the curve.
To that end, it's a natural fit for you to offer Home Staging services as part of your repertoire. It makes perfect sense to be an expert in this growing activity.
Plus, it can be a huge new revenue stream for you.
Consider the fact that realtors are constantly looking for ways to increase the value and sale-ability of the homes they are putting on the market. You arrive on the scene and present them with a way for them to do both: with staging.
Realtors are quickly realizing that staged homes sell faster. And it makes sense. A staged home is de-cluttered, cleaned, organized, possibly has new carpeting, paint and landscaping. And the payoff can be huge for both the seller and the realtor.
Do you think this will be a nice reflection on you and your staging abilities?
Do you think it will mean more business?
Referrals?
Increased revenue?
I think you get the idea.
Home staging uses realtors as your center of influence. You can build an entire business around this activity and we'll show you how.
Staging is a perfect addition to your menu of offerings. In this lesson we'll show you the top 10 benefits of staging, and you'll also discover the trends and national media coverage this marketing activity has been receiving lately. What an opportunity to hitch your wagon to a major rising star on the horizon!
This course will also give you basic staging ideas, reveal when the best time to stage is, and show you exactly how to stage in easy steps. Plus I'll include a special section on how to market to Realtors.
This lesson will pay for itself very quickly
To enroll click here
| Lesson B-215-1
The Marketing Solution $149 |
We can help you learn to make a better living doing what you love--Design. You chose this line of work for a reason. You saw that it would get you something you wanted:
- Control over your time
- A more enjoyable, fulfilling and fun working environment
- More money using your in-born talents
- An opportunity to share your vision
And when you made this career decision you realized that you would actually be doing the work: serving your clients and decorating their homes.
But if you don't have clients, or don't have enough of them, you're not getting what
you want - you're not changing the world fast enough, doing enough of what you love,
earning enough to feel secure, having more control over your life - because you're
spending too much time and money on marketing.
The purpose of the Marketing Makeover System is to help you get what you want in life by making your business more successful, and to accomplish that goal with as little struggle as possible. That's what we want for you here at WCU.
When you enroll in The Marketing Makeover, you'll not only gain the advantage of using this proven Sales and Marketing system, you'll also get:
* Clarity about your business and marketing objectives
* Practical support to solve problems and eliminate obstacles
* Marketing expertise to help you make an effective action plan
* Skill-building in marketing and management
* Perspective on your challenges and feedback on your ideas
* Accountability to keep you focused on your goals and on track with your plans
Are you ready to improve your business?
To enroll click here
| Lesson B-216-1 The Networker $149 |
Success in this and most other businesses is about who you know, being in the right place at the right time, and taking advantage of opportunities when they present themselves.
Your odds grow significantly in all three of these areas when you know how to network.
Networking is a necessity, plain and simple. The better you are at it the more quality connections you'll make, and the more your business will grow.
Unfortunately, most decorators and designers don't know how to network properly. They go to Networking Events and invariably run around the room and hand their business cards out to everyone there, instead of seeking out potential Referral Partners.
There are actually several ways to network and gain referrals, and some are much better than others. It's not rocket science, but there's definitely a right way and a wrong way.
Imagine only being aware of and practicing the ineffective networking techniques! You'd be leaving many potential clients out there, just waiting to be snatched up by your competitors.
When you know how to network correctly and effectively, you'll actually have new customers coming to you.
In this lesson you will learn highly effective Networking Techniques that will help you to expand your sphere of influence, increase referrals and build strategic alliances. Once you've mastered this area of your business you'll be amazed at how fast you can grow.
To enroll click here
| B-217-1 Advanced Drapery Design $149 |
Your long term success depends on your ability to stay at the top of your game, to always be learning new things, keeping up on new techniques and sharpening your axe with methods you haven't tried.
In Advanced Drapery Design we'll leave no stone unturned as you discover challenging windows and explore possible solutions.
But there are other explorations here. In an amazing visual spectacle you'll see how different cultures and eras used draperies in various ways. This is a history lesson with a twist, because you'll want to brainstorm your own styles and solutions throughout the lesson.
This is a real mind-stretching lesson that will have you grappling for clues, brainstorming creative workarounds and achieving things you may have thought were impossible.
You'll learn:
- A brief history of drapery
- Decorating with drapery
- Decorating with hardware
- Decorating with bedding
raperies require a level of creativity that is enhanced by the requirements of function. In this lesson we will also explore these concerns and make sure you're at a comfort level with everything you've learned.
To enroll click here
| B-218-1 The Green Decorator $149 |
What do you know about sustainable design?
Have your clients asked about “Green” products?
This lesson couldn't have come along at a better time. More and more people are going green in all areas of their lives and decorating is no exception.
o WCU is staying on the cutting edge with The Green Decorator. This lesson is a primer into the exciting world of Green design and products. You will be introduced to terminology and resources that will have your customers' jaws dropping in disbelief when they realize that you are one of only a handful of decorators who actually know what they want and how to give it to them.
To enroll click here
B-219-1 Romancing Fabrics |
$149 |
From an introduction of fabric types to the various uses you will receive an astounding overview into the world of decorative fabrics and trims.
You will actually learn how to “Romance” the fabric during the sales process. This is an incredible way to show your skills, creativity and natural passion for this business to your prospects.
What are the different fabrics and their applications?
How are fabrics woven and dyed and printed?
All this and much more will be turned inside out as we give you a highly detailed look into fabrics, including:
Types of fibers, fabrics, weaves and dyes
The best fabrics for various applications
How to present fabrics
How to price fabrics
There is so much in this lesson that you'll realize you didn't know, and you'll look back on this particular aspect of your education and be thankful you learned what you did, because when you are Romancing the Fabric you're actually romancing your customers, tapping into senses that weren't available to you before, and making the most of your new knowledge.
This is one lesson you don't want to miss.
To enroll click here
| B-220-1 Drapery Hardware $149 |
Today you have countless choices when setting out to choose the right hardware for your draperies. Make the right decision and you have a satisfied customer. Make the wrong decision and it could haunt you for months.
Drapery Hardware is not glamorous by any means. But the success you'll achieve with your newly acquired expertise certainly will appear impressive to your customers, enough so that it will warrant repeat business, referrals and word of mouth.
In this lesson we will examine the ins and outs of both functional and decorative hardware. We'll show you what works where, as well as how to decipher all the choices you have in finishes.
We'll cover everything you need to know about:
- Sash and spring rods
- Finials
- Upholstered poles
- Milkwash finish
- Faux painted finish
- Wood finishes
- Silver finishes
- Gold finishes
- Wrought iron
- Sconces
- And more!
ou will experience the many possibilities you have when making the important hardware decisions and you'll learn the sources every savvy decorator should know. This lesson is a must-attend for any serious decorator.
To enroll click here
| B-221-1 Passementerie $149 |
Passementerie is French, from passement ornamental braid, from passer : an ornamental edging or trimming (as tassels) made of braid, cord, gimp, beading, or metallic thread. They are, quite literally, the jewels of window covering.
In this lesson you will be introduced to the world of trim. All the tassel, fringe, cording and bead knowledge that's necessary for a flourishing decorating career.
Your ability to add these acoutrements to certain design jobs will put you in an elite class. Prospective clients and vendors alike will marvel at your prowess in this area that's considered by many to be the upper echelon, the PhD of decorating.
It's all here for you. We will leave nothing to chance. Everything will be discussed so you can be confident that you have the know-how, skills and in all aspects of this part of your education.
From loop fringes, brush fringes, bullion fringes and tiebacks to key tassels, rosettes, gimp braids, cords, chair ties and much more, you'll be well versed in Passementeries by the time you're done with this lesson.
This knowledge is what separates the exceptional decorator from the sea of average and mediocre that permeates the marketplace. The customers can tell the difference, so show them you have what it takes with this exquisite lesson that you won't forget.
To enroll click here
| Lesson B-222-1 What's your Emotional Intelligence $149 |
Emotional Intelligence, also called EI, describes an ability, capacity, or skill to perceive, assess, and manage the emotions of one's self, of others, and of groups.
How can you be successful when you are your own worst enemy?
This may be a difficult lesson for you because it may very well alert you to some habits, fears and behaviors that you may not realize you have.
But knowledge is power. Once you know and are able to honestly see yourself in some of the examples in this lesson, you'll be able to take the necessary steps to correct them and move forward in a more positive, productive and profitable way.
Where does self-defeating behavior come from?
Which types of self-defeating behavior do you possess?
Are you a good listener? There are actually 4 types of listening. When you know them and recognize them you'll be in a better position to practice them when you're with prospects, customers, vendors and anyone else in your sphere of influence. Your ability to listen will place you leaps and bounds ahead of about 95% of everyone else on the planet.
In this lesson you will learn techniques that will raise your level of self-awareness. When you're able to have a mastery over yourself, you'll be astounded at what barriers to success will come tumbling down, not just in decorating but in life.
Regardless of what level you're at in your career, this is a lesson that is highly recommended for long term growth, both personal and professional.
t the end of this lesson you'll also be exposed to the Designers Coach 360: an incredible self-evaluation tool that can be an indispensable part of your personal and professional development, and will help you to apply what you learn in this lesson.
To enroll click here
| Lesson B-223-1 The Pinocchio Principle $149 |
The Pinocchio Principle
Wednesday, August 22nd 7:00 PM Eastern
We all know the story of Pinocchio and his fondness of stories. Well his stories got Pinocchio into trouble, but stories are what will make your career take off. In this webinar you will learn how “Telling your Story” is the key strategy to sales success.
For eons upon eons we crave stories, but why do we forget this when we try to tell others about our business? Is it because we are poor storytellers? You will get some real examples on telling your story through the concept of finding a niche marketing strategy.
The market for feelings is much larger then the market for products. How will you tap into this goldmine? You will see how other famous brands use the concept of storytelling.
Join me for a great story and remember what Einstein said: “Imagination is more important then Knowledge”.
To enroll click here
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