Are you ready to power up your business? In this Professional Study Course you will get 3 Study Units in:

• Benchmarking & Goals
• The Marketing Makeover
• Competitive Analysis

This is a great opportunity to improve your skills in Benchmarking, Marketing and Sales and Competitive Analysis. Here is a summary of the 3 Study Units.

Benchmarking and Goals  
                                   
The difference between a beginner and a professional in this business is simple.  Professionals make much more money because they follow a set of benchmarks and practice regular goal setting and achievement.
When you have a solid plan of action in front of you including a benchmark to shoot for in these categories:

• number of appointments
• closing ratio
• average size of sale

…you will be much more equipped to meet aggressive goals and vastly improve your business.
People who don’t set business goals are treading in dangerous waters.  They’re saying that they’re willing to let the winds of change, fate, economy and any variety of other unforeseen factors dictate how their business is going to flow.
On the other hand, it’s been proven time and time again that those businesses who plan their work and work their plan, with an end game in mind and a strategy to get there, which includes setting and achieving regularly structured benchmarks and a visualization of the ideal outcome, are much more successful than those who leave things to chance.
In the Benchmarking and Goals lesson we’ll give you a proven method for setting achievable benchmarks, as well as give you a strong attack plan for setting and achieving any goal for your business you have in mind.
At WCU we recognize the need for setting realistic goals and we know how important it is for your business.  Even if you’re currently setting goals and benchmarks this lesson will act as a refresher and even give you ideas and tactics that you may have missed.
If you’re a professional then don’t do business like a beginner.  It’s time to put this lesson into place for your company.

 The Marketing Makeover        

We can help you learn to make a better living doing what you love--Design. You chose this line of work for a reason. You saw that it would get you something you wanted:
 

• Control over your time
• A more enjoyable, fulfilling and fun working environment
• More money using your in-born talents
• An opportunity to share your vision

And when you made this career decision you realized that you would actually be doing the work: serving your clients and decorating their homes.

But if you don't have clients, or don't have enough of them, you're not getting what you want - you're not changing the world fast enough, doing enough of what you love, earning enough to feel secure, having more control over your life - because you're spending too much time and money on marketing.

The purpose of the Marketing Makeover System is to help you get what you want in life by making your business more successful, and to accomplish that goal with as little struggle as possible. That's what we want for you here at WCU.

When you enroll in The Marketing Makeover, you'll not only gain the advantage of using this proven Sales and Marketing system, you'll also get:

* Clarity about your business and marketing objectives
* Practical support to solve problems and eliminate obstacles
* Marketing expertise to help you make an effective action plan
* Skill-building in marketing and management
* Perspective on your challenges and feedback on your ideas
* Accountability to keep you focused on your goals and on track with your plans

Are you ready to improve your business?

Competitive Analysis
                                                        
Competition is a factor in the success of any business.  In the design industry those who know how to accurately assess their competition and act accordingly are the ones who come out ahead in the long run. In this lesson we’ll refute some common misconceptions about perceived competition.Think the big box stores are your major competitors?  The Internet? 
Other specialized designers?  

We’ll explore all of the possible sources of your competition in depth and put each one  into their proper perspective.
Who is your target customer?  Your grasp of this knowledge will make you tough to beat in a crowded marketplace because most people haven’t narrowed down their target markets with optimum efficiency.

What are the benefits that you bring to the table?  We’ll help you map out exactly what it is that separates you from the others, and what specifically you can offer a prospect that’s better than anyone else.

Are you branding yourself so you have an unstoppable competitive edge?  If not, we’ll show you how to do it quickly and easily in this lesson.

We’ll also show you how to effectively analyze and stay a step ahead of all of your other possible competitors in ways you may not have thought of before. 

So if you would like to look at your marketplace with a new set of eyes, so that you can have a more practical and educated overview of your competition in a way that’s both strategic and beneficial to your customers, then this Competitive Analysis lesson is for you.

Click here to register